In September 2016, California-bred sisters Jacqueline, Allison and Elaine Taylor co-founded Le Prunier™, an innovative and organic beauty line based on the Power of Plum™. Dried plums originated from the Caucasus region of Western Asia, an area widely renowned as the "Land of Longevity" due to the incredible lifespan and exceptional health of its people. The plum has been called the "Fruit of Life" for centuries in this region.
The sister's story begins in 1916, when their great grandfather, Earl Taylor, began farming the rich soils of Sutter County, 30 miles north of Sacramento. Their grandfather, George Taylor, continued the family tradition, followed by their father and uncle. The sisters spent much of their youth on the farm, helping with harvest, working farmers markets and attending trade shows to promote their product.
In 1985, the family made a collective decision to shift to organic farming practices and expand operations to include facilities in Europe and Asia. The girls accompanied their father on many of his business trips throughout Asia and Europe, often frequenting Japan and Korea. While on these trips, they learned how the Asian culture regards the plum as a super food with extraordinary health and beauty benefits. This compelled the girls to reexamine their main commodity.
In 2014, they made the decision to explore alternative uses of the plum by partnering with two world-renowned labs. Their goal was to uncover the hidden benefits of this powerful fruit, while maintaining sustainable, organic farming practices. Among one of the areas they explored was utilizing the overlooked byproducts of the plum. What they discovered—the most precious and powerful oil—is now Le Prunier™.
In November 2017, the sisters launched their first retail product with Neiman Marcus in Dallas, TX. Today, the sisters carry on the farm’s legacy with a 4th generation perspective—tradition meets innovation.
Ends May 13th.